Jul 3, 2025

Skincare Routine Order Explained: What Goes First and Why It Matters

Jul 3, 2025

Skincare Routine Order Explained: What Goes First and Why It Matters

When it comes to skincare, order matters more than you might think. Applying products in the wrong sequence can reduce their effectiveness or even irritate your skin. This guide will walk you through the correct skincare routine order and explain why each step matters.

Why Skincare Order Is Important

Your skin absorbs products best when they are applied in the right sequence. The general rule? Go from thinnest to thickest in terms of consistency to ensure each product penetrates properly and delivers its intended benefits.

The Correct Skincare Routine Order (AM & PM)
Step 1: Cleanser

Start with a clean canvas. A gentle cleanser removes dirt, oil, and impurities so the following products can do their job effectively.

Step 2: Toner (Optional)

Toners balance your skin’s pH and prep it for better absorption of serums and moisturizers.

Step 3: Serums

Serums are concentrated formulas that target specific concerns like acne, dark spots, or fine lines. Apply them before heavier products.

Step 4: Eye Cream

Use a small amount of eye cream to hydrate and reduce puffiness or dark circles.

Step 5: Moisturizer

Locks in hydration and helps seal in the active ingredients from previous steps.

Step 6 (AM only): Sunscreen

The most critical step in any morning routine. SPF protects against UV damage and premature aging. Use broad-spectrum SPF 30 or higher.

Step 6 (PM only): Treatment Products

At night, this could be a retinol, acne treatment, or overnight mask, applied after moisturizer depending on instructions.

Pro Tips
  • Wait 30–60 seconds between layers to allow absorption.

  • Apply products with clean hands.

  • Don’t overuse active ingredients like acids or retinoids.

Final Thoughts

Following the right order ensures your skin gets the most benefit from each product. But if you’re unsure where to start or what products are right for your skin type, SkinAI can help. It creates a personalized skincare routine tailored to your needs, saving you the guesswork. Remember: cleanse, treat, hydrate, and protect. Master that, and you’re well on your way to healthy, glowing skin.

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DOWNLOAD THE APP

Your routine starts here.

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